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Custom Design & Cartography

A New York City-based practice that blends art, data and technology led by Scott Reinhard: graphic designer, cartographer and former New York Times visual journalist.

We make beautiful and visceral work from vast complexity, on screens and in the physical world.

Work with us:
scott@scottreinhardmaps.com

THE NEW YORK TIMES
Various front page maps

THE NEW YORK TIMES
Various front page maps

THE NEW YORK TIMES
Various front page maps

EXHIBITION STILLS

Here Here Here Here: Maps as Art

EXHIBITION STILLS

Here Here Here Here: Maps as Art

EXHIBITION STILLS

Here Here Here Here: Maps as Art

EXHIBITION STILLS

Here Here Here Here: Maps as Art

EXHIBITION STILLS

Here Here Here Here: Maps as Art

THE NEW YORK TIMES
Stills from animated fog illustration in “The Elusive Future of San Francisco’s Fog”

THE NEW YORK TIMES
Stills from animated fog illustration in “The Elusive Future of San Francisco’s Fog”

THE NEW YORK TIMES
Stills from animated fog illustration in “The Elusive Future of San Francisco’s Fog”

THE NEW YORK TIMES
Stills from animated fog illustration in “The Elusive Future of San Francisco’s Fog”

Open Source Mapping for News: Reuters

Scott worked with the news service Reuters to design and build an open source interactive basemap. Read about the process of creating this map here.

FONDAZIONE PRADA
Text for Rem Koolhaas' exhibition catalogue

FONDAZIONE PRADA
Text for Rem Koolhaas' exhibition catalogue

ART INSTITUTE OF CHICAGO

Mapping Paul Cezanne's travels for 'Cezanne' exhibition catalogue

ART INSTITUTE OF CHICAGO

Mapping Paul Cezanne's travels for 'Cezanne' exhibition catalogue

NATURE
Cover illustration

POPULAR MECHANICS
Cover illustration
THE NEW YORK TIMES
Visualization of the nearly 4500 Starlink satellites orbitting the Earth for Loeb Award-winning New York Times story Elon Musk's Unmatched Power in the Stars

BELOIT COLLEGE

3-story visualization for the Studio Gang-designed building for Beloit College. Designed with Span. Photo: Span

THE NEW YORK TIMES

When Harlem Was 'as Gay as It Was Black'

THE NEW YORK TIMES

When Harlem Was 'as Gay as It Was Black'

THE NEW YORK TIMES

When Harlem Was 'as Gay as It Was Black'

THE NEW YORK TIMES

When Harlem Was 'as Gay as It Was Black'

THE NEW YORK TIMES

When Harlem Was 'as Gay as It Was Black'

CALIFORNIA DEPARTMENT OF HEALTH

Map illustrations commissioned by Duncan Channon for the UNDO campaign.

CALIFORNIA DEPARTMENT OF HEALTH

Map illustrations commissioned by Duncan Channon for the UNDO campaign.

THE NATURE CONSERVANCY

Map of the Mississippi River watershed

L.A. MAYOR'S OFFICE CIVIC MEMORY WORKING GROUP

Map of Los Angeles for Past Due with Polymode Studio

L.A. MAYOR'S OFFICE CIVIC MEMORY WORKING GROUP

Map of Los Angeles for Past Due with Polymode Studio

Who Are We Now?

Written by Blaise Agüera y Arcas
Design: Practise

Maps & Design for

  • Museums and culture
  • News and Media
  • Books and Publishing
  • Packaging
  • Advertising and Branding
  • Science and Research
  • Interior Design
  • Public Art Installation
  • Architecture

Areas of Expertise

  • Custom Map Design
  • Visualizing Data
  • Geospatial Data Analysis
  • Open Source Interactive Mapping
  • 3D Mapping
  • Data Reporting
  • Spot and Cover Illustration
  • Art Direction and Book Design
  • Digital and Print Production

Scott speaking at the Parsons School of Design

Guest Lectures

  • Columbia University Graduate School of Architecture Planning and Preservation (GSAPP)
  • Columbia University Graduate School of Journalism
  • Cooper Hewitt National Design Museum
  • Cranbrook Academy of Art
  • Dia Art Foundation
  • Earth Science Information Partners (NASA, NOAA and USGS co-venture)
  • Halsey Institute of Contemporary Art at the College of Charleston
  • Illinois Institute of Technology (IIT)
  • Minneapolis College of Art and Design (MCAD)
  • New York University Interactive Telecommunications Program (ITP)
  • North American Cartographic Information Society (NACIS)
  • North Carolina State University Center for Geospatial Analytics
  • North Carolina State University College of Design
  • University of North Carolina at Chapel Hill
  • Parsons School of Design
  • Rutgers University

Guest Critic

  • North Carolina State University College of Design
  • Parsons School of Design

Thesis Advisor

  • Rhode Island School of Design MFA Graphic Design
  • Pratt Institute Graduate Communications Design

Visiting Professor

  • Pratt Institute Graduate Communications Design

Workshops

  • Cranbrook Academy of Art
  • North Carolina State University College of Design
  • North Carolina State University Center for Geospatial Analytics
  • Rutgers University

Scott speaking at the North American Cartographic Information Society's annual conference.